Interesting article by TechCrunch explaining the impressive online shopping numbers and trends this holiday season. On Black Friday, almost half of the purchases were done on mobile!
.... smartphones continue to be a major driver of how sales get made. Adobe said 40% of all sales were on handsets, lower than the day before but 7% higher than in 2019.
And just as it was yesterday, it seems that smaller retailers are attracting more shoppers on mobile: Shopify said that some 70% of its sales are being made via smartphones."
It's encouraging to see how consumers are adapting to remote shopping experiences, and we are looking forward to enhancing this trend. :)